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BetMGM
Treats You Right Campaign

The Ask

A new BetMGM Brand platform inclusive of Sportsbook TV Spots for BetMGM to be launched over the next year.

❋  Enemy

Transactional sportsbooks that treat bettors like deposits, not people, with experiences that end the moment a bet is placed.

❋ Key Insight

Bettors care about the full experience, not just outcomes. They want to feel recognized, rewarded, and taken care of whether they win or lose.

❋ Role of BetMGM

BetMGM shifts betting from transactional to relational by making every player feel seen and valued. It treats every bettor like a guest, not a transaction.

❋ Emotional Benefit

Feeling respected and looked after no matter the outcome, like you actually belong and matter to the brand.

  • +16% Above Category Benchmarks

    The campaign outperformed category norms and competitors across key performance metrics.

  • #1 BetMGM Ad of the Year

    Recognized as BetMGM’s top-performing campaign of the year.

  • 291M Total Reach

    Campaign messaging reached audiences at massive scale across channels.